K-pop stars become models as fashion brands eye their global fanbase
U.S. designer Tommy Hilfiger browses through a rail of custom-made suits worn to this year's Met Gala by K-pop stars Stray Kids, before opening up a tuxedo to reveal a special label.
The eight-member South Korean boy-band are Tommy Hilfiger brand ambassadors and caused an online frenzy when they became the first K-pop group to attend the prestigious Manhattan fashion event in May.
"We did a special label 'Tommy Hilfiger with the Stray Kids' and they loved it, we loved it and I think it will go down in history as probably one of the most exciting projects we've had to date," Hilfiger told Reuters ahead of his New York Fashion Week show on Sunday.